WHAT'S MY IMPACT?

We believe that everyone should know where their clothes come from, and the impact of every garment on the environment. That’s why we have made it easier than ever for you to find out. Our impact calculator allows you to see the true environmental cost of everything we manufacture, as well as an inside look at the full supply chain.

In 2020, we started to introduce QR codes to our garments, beginning with our M01 and M02 essential organic tees. The idea was simple – allow the wearer, however far down the chain, to know the true impact of their garment. By scanning the QR code with their smart phone, customers can see a series of metrics explaining the benefits of choosing organic over conventional cotton. To learn more about the environmental impact of our M01 Essential Organic T, simply click on each of the icons below.

energy
111.0 Hours1.1 kWh
of bulb energy savedof energy conserved
emmisions
1.2 km324.7 grams
of driving emissions avoidedof CO2 emissions avoided
Water
49.5 days94.0 litres
of drinking waterof water saved
pesticides
1.3 m2302.0 mg
of land farmed without pesticidesof harmful pesticides avoided

Environmental factors aren’t the only things that matter to us and to our customers. Far too often, the people in the supply chain are forgotten about. We wanted to use this technology to let people see inside the factories we work with and to learn about the processes that go into making clothes. Every garment has a story, and we were determined to tell it.

 

Follow the journey of our M01 Essential Organic T below, to see how and where it was made.

Cotton Cultivation

Yarn Production

Knitting

Dyeing

Stitching

Logistics

India

Dhaka, Bangladesh

Dhaka, Bangladesh

Dhaka, Bangladesh

Dhaka, Bangladesh

Leicester, UK

BANGLADESH Raw Materials
BANGLADESH Yarn Production
BANGLADESH Knitting
BANGLADESH Dyeing
BANGLADESH Stitching
BANGLADESH Logistics

Cotton Cultivation

India

BANGLADESH Raw Materials

Yarn Production

Dhaka, Bangladesh

BANGLADESH Yarn Production

Knitting

Dhaka, Bangladesh

BANGLADESH Knitting

Dyeing

Dhaka, Bangladesh

BANGLADESH Dyeing

Stitching

Dhaka, Bangladesh

BANGLADESH Stitching

Logistics

Leicester, UK

BANGLADESH Logistics

To find out more about how our QR codes work, and to see them in action, watch this short video explaining how it’s done. Or to give it a go for yourself, simply scan the code with a smart phone.

M01_Mens_Essential_Organic_T

We look across the entire supply chain to assess the life cycle analysis of a single product. This starts with the cultivation of raw materials, all the way through to point of dispatch from our warehouse. By using existing life cycle reporting and ISO 14044, we can look at the water and energy consumption of manufacturing, plus the savings on harmful emissions and pesticides.